We’ve gotten used to seeing interesting pieces lately in the fashion world. Even last week the gallery we did.
All these strange trends were always in the fashion world, but we only saw interesting pieces on fashion weeks, on the catwalks.
Nowadays strange trends can enter our lives with celebrities and Instagram phenomena. The brands that realized this started to shift their marketing strategies in this direction.
Brands and designers who have just stepped into the fashion world aim to introduce themselves in this way. After a viral sharing, brands are recognized and their earnings are increasing.
The most important point here starts with celebrities or Instagram phenomena wearing these clothes. After the outfit is seen on them, it almost explodes.
No matter how strange an outfit or accessory is being bought by people.
This method; It is also criticized for the claim that it prevents creativity and turns people into fashion victims for the sake of further sales.
In short, it is played with the tastes and perceptions of people for the sake of financial gain.
What do you think?