Fashion

The new strategy of the fashion world: Viral clothes

We’ve gotten used to seeing interesting pieces lately in the fashion world. Even last week the gallery we did.

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All these strange trends were always in the fashion world, but we only saw interesting pieces on fashion weeks, on the catwalks.

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Nowadays strange trends can enter our lives with celebrities and Instagram phenomena. The brands that realized this started to shift their marketing strategies in this direction.

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Brands and designers who have just stepped into the fashion world aim to introduce themselves in this way. After a viral sharing, brands are recognized and their earnings are increasing.

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The most important point here starts with celebrities or Instagram phenomena wearing these clothes. After the outfit is seen on them, it almost explodes.

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No matter how strange an outfit or accessory is being bought by people.

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This method; It is also criticized for the claim that it prevents creativity and turns people into fashion victims for the sake of further sales.

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In short, it is played with the tastes and perceptions of people for the sake of financial gain.

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What do you think?

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