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“Unfaithful Beauty”

27.04.2020
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70 percent of women who are exposed to unrealistic and digitally manipulated beauty images every day think that they are not sufficiently …

“Unfaithful Beauty”

70 percent of women who are exposed to unrealistic and digitally manipulated beauty images every day think that they are not sufficiently represented in media and advertisements. That brought women to draw attention to this issue and loudly expressed Dove Vogue Turkey, hand in hand with # hilesizgüzellik project was signed.

Beauty concept, stereotypes of women undergoing in the framework imposed pressures and defines an idealized with aldığıilha from the perspective of Dove aiming away from this understanding, Vogue Turkey’s April issue was published in a model-free and untouched. On April 11, based on these unretouched photos in the April issue of the magazine, an exhibition was held with the concept of Dove X Vogue # fraudulent beauty. Dove with Vogue Turkey, many women who see beyond the beauty of the ideal mold No photo cheating tool used photographs with advertising, marketing, fashion world and made all the women # hilesizgüzellik call believing in the uniqueness of its beauty.

Famous artists such as Brigette Lundy-Paine, Şevval Sam, Derya Alabora, Aybüke Pusat and Kalben also supported this call with their photographs. This project is also part of Dove’s global commitment to portray everyone as they are in their real life.

without Model and untouched first Vogue Turkey

# Based on the understanding hilesizgüzellik, for the first time on a number of Vogue Turkey, published in model and untouched. Many women are aware of their unique beauty, filter, edit, no photography tricks, such as photo retouching tools used in Turkey was marked by the April issue of Vogue. Fashion world of the heart of Vogue Turkey, as a first in the history of broadcasting, confident he made a number of women with the unfiltered states and both other players and the women in their sector # hilesizgüzellik mirror kept.

Support from women

# Participating in Vogue Turkey’s shooting scope hilesizgüzellik project, Netflix’s acclaimed series of atypical ambitious player Brigette Lundy-Paine, Sam Shawwal, Derya Alabora, Aybüke Pusat, famous names like the heart of untouched photographs of both the magazine’s April issue Dover X He took part in the exhibition held within the scope of Vogue # hilesizbeauty project. Women, who are the chief architects of Dove’s two important campaigns, also honored the Dove X Vogue # fraudulent beauty project. Last year, 7 of the more than 11 thousand women who said “My Beauty # Beyond Figures” with their posts from their social media accounts not only took the lead role in the second commercial of the campaign, but also inspired the # hilesizgeauty project with their photos reflecting their most real state and added color to both the magazine pages and the exhibition.

Another project is the dove’s foot and Getty Images Girlgaz to have launched a worldwide collaboration with me as my # Show Women Project (Project #showus) was created untouched photographs of women from Turkey. In this stock image archive designed by Dove as a powerful solution to the problem of being represented by uniform and unreal female images in the media and advertising sector, there are more than 5000 untouched photographs. This archive photo of the women who participated on behalf of Turkey, Vogue took place between Turkey and untouched in the model-confident women with a number of exhibitions in April.

Speaking at the Dove X Vogue “Fair Beauty” exhibition, Dove Brand Manager Özge Acarbay said: “Our goal as Dove is to save women from the pressure they feel about beauty and create a sense of beauty that they can love themselves as they are. The basis of this understanding is self-confident women who can stand against unrealistic ideal beauty patterns and honor them with their own uniqueness. We are trying to give the courage to be visible, so we want to make women talk as they are, to make them visible and inspire all other women, with our # Beyond Numbers campaign and show me women like me. For this reason, we call the whole sector #beautiful beauty with women who exist with their own reality beyond the uniform beauty judgments, this call. I also extend my thanks to all the women and Vogue Turkey team with us. “

Editor in Chief of Vogue Turkey Seda Polity made the following statement on the matter: “Last year, we took another bold step on the road we set off with Dove to upset the beauty ideals. We continued to challenge the numbers with women who shared their original messages by participating in the Beyond Numbers campaign and you, we, all of us As one of the publications that steer the fashion industry, we believe that beauty is independent of the dimensions, and that the unfaithful, unfiltered stance increases our self-esteem. It is also very proud of us to be in this act that he has honored. I would like to thank the sparkly women who are challenging the occasion and Dove, who accompanies us with this special edition # fraudulent beauty philosophy. “

Şevval Sam, the actress and singer who challenged the years with her natural beauty, said the following in the project: “I think that the natural is as unique as the fingerprint. I like the characteristic defects that make the person self. A scoop ear or arched nose that seems impulsive to me may seem aesthetic to me. Maybe my priority is to be well-groomed and healthy rather than beauty. a mind, nature, natural nutrition and doing what he loves makes the energy emitted by man beautiful ”.

Famous actress Derya Alabora, “I thought beauty was something that was shown to me in my childhood and young maiden. In cinema, magazines, newspapers, cosmetics stores … I thought that beauty was always shown. It is a feature that only other people have.. After all the hiding, I have come to such a place that I become the person I want to be that day. I know that everyone is as beautiful as he / she has, ” said.

Kalben, one of the favorite voices of the last period, “I thought beauty was something that was shown to me in my childhood and young maiden. In cinema, magazines, newspapers, cosmetics stores … I thought that beauty was always shown. It is a feature that only other people have.. After all the hiding, I have come to such a place that I become the person I want to be that day. I know that everyone is as beautiful as he / she has, ” he said.

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